The chief executive officer is both where the buck stops and usually the one responsible for making it. The recipe for making bucks obviously includes products and services loved by their consumers, financial acumen and good luck but the most important and often overlooked ingredient is leadership. Our Profiles CEO frame inspire confidence that the wearer does not mess around, has things rightfully under control and recognizes that the image of both the enterprise and its leader that is projected to the world is paramount. Profiles CEO eyeglasses leave no room for equivocation; they send the silent message that anyone wearing the CEO frames demands and deserves respect.